Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.

Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.

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1. Introduction

Browse Basket Buy is run by RevLifter. RevLifter takes the protection of your personal data very seriously. We adhere to the rules laid out by data protection laws worldwide. This Privacy Policy gives you information on how we collect and process your personal data through your use of this site. We have appointed an EU Representative and a Data Protection Officer (DPO) responsible for monitoring and guiding our GDPR status. If you have any questions about this privacy notice, please contact the DPO/us using the contact information in section 10.

2. Our collection of personal information

When you submit an inquiry to us via a form

Purpose(s) To track and process your inquiry. To monitor our processing of your inquiry. Storage and processing Data is collected in HubSpot. Data is shared with Salesforce. Legal basis for processing You give us your consent when you complete the form. You may withdraw your consent at any time by contacting us. Data collected Name, job title and company, work email address, phone number Retention period We retain this data for as long as it takes to process your inquiry and for up to 5 years afterward.

When you start a chat on our site

Purpose(s) To track and process your inquiry. To monitor our processing of your inquiry. Storage and processing Data is collected in HubSpot. Data is shared with Salesforce. Legal basis for processing You give us your consent when you use the chat function. You may withdraw your consent at any time by contacting us. Data collected Name, job title and company, work email address, phone number Retention period We retain this data for as long as it takes to process your inquiry and for up to 5 years afterward.

When you sign-up to receive our marketing emails via a form

Purpose(s) To send you informational and promotional messages via email. Storage and processing Data is collected in HubSpot. Data is shared with Salesforce. Legal basis for processing You give us your consent when you complete the form or check the box if you complete a form for a different purpose. You may withdraw your consent at any time by contacting us or by clicking the unsubscribe link in the emails you are sent. Data collected Name, job title and company, work email address Retention period We retain this data for as long as you remain subscribed and for up to 5 years afterward.

When you download a piece of content through a form

Purpose(s) To send you the requested content. To monitor how popular our content is. To track your engagement with RevLifter. Storage and processing Data is collected in HubSpot. Data is shared with Salesforce. Legal basis for processing You give us your consent when you complete the form. You may withdraw your consent at any time by contacting us. Data collected Name, job title and company, work email address. Retention period We retain this data for up to 5 years.

When you register for a webinar or event

Purpose(s) To send you details on how to attend the webinar or event. To report on the performance of our events. Storage and processing Data is collected in HubSpot. Data is shared with Salesforce. Legal basis for processing You give us your consent when you complete the form. You may withdraw your consent at any time by contacting us. Data collected Name, job title and company, work email address. Retention period We retain this data until the event or webinar takes place and for up to 5 years afterward.

When you apply for a job with us

Purpose(s) To manage job applications. Storage and processing Data is collected in BambooHR. Legal basis for processing You give us your consent when you apply for a role with us. Data collected Name, email address, home address, phone number, work history, education, references Retention period We retain this data for up to 5 years. We may also collect your data through third parties, recruitment websites and recruitment consultants if you applied for a role via these methods.

3. The software we use to process your personal information

RevLifter uses these subprocessors to manage the personal information we collect.
‍Software HubSpot Purpose HubSpot is our marketing platform. We use it to manage marketing data, send emails, post on social media, and create landing pages. Data protection info HubSpot Legal Stuff
Software Salesforce Purpose Salesforce is our CRM. We use it to manage all customer and prospect data, track our relationships and interactions with customers and prospects, and report on our performance. Data protection info Salesforce Privacy
‍Software Typeform Purpose Typeform is our survey and research tool. We collect research data from our customers, prospects, and staff. Data protection info Typeform Privacy Policy‍
Software Zoom Purpose Zoom is an online meeting and webinar tool. We use Zoom to run our webinars. Data protection info Zoom Privacy Statement
Software BambooHR Purpose BambooHR is an HR platform that manages internal staff processes and the recruitment process. We use BambooHR to manage recruitment. Data protection info BambooHR Privacy Policy
Software Zapier Purpose Zapier is API middleware that links software platforms without technical expertise. We use Zapier to connect some of our software platforms. Data protection info Data Privacy at Zapier
Software Microsoft Clarity PurposeMicrosoft Clarity tracks user behavior to help us improve the experience for site visitors. We use this information for site optimization, fraud / security purposes, and advertising. Data protection info ‍Microsoft Privacy Statement

4. Security of your personal information

We take responsibility for protecting your privacy very seriously and will ensure your data is secured following our obligations under Data Protection laws. We have technical and organizational measures to secure personal information and prevent your personal data from being accessed, altered, or disclosed. We have a robust access control policy that limits access to your data to employees, contractors, and other third parties who only have a business need to know. Your personal data will only be processed subject to our instruction. We have policies and procedures to handle potential data security breaches, data subjects, third parties, and any applicable regulators will be notified where we are legally required to do so. We have ensured that all employees have had information security and data protection training.

5. Your rights

Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.‍

Your right of access

You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process.

Your right to rectification

You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

Your right to erasure

You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing

You have the right to ask us to restrict processing of your information in certain circumstances.

Your right to object to processing

You have the right to object to processing if we can process your information because the process forms part of our public tasks or is in our legitimate interests.

Your right to data portability

This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organization to another or give it to you. The right only applies if we are processing information based on your consent or under or in talks about entering into a contract and the processing is automated.

Your right to complain

We work to high standards when processing your personal information. If you have queries or concerns, please contact us using the information in section 10. You can read more about your rights on the ICO website. You are not required to pay any charge for exercising your rights. We have one month to respond to you.

6. Cookies

Read our Cookie Policy.

7. Automated decision-making

Your personal data is not used in automated decision-making (a decision made solely by automated means without human involvement) or profiling (automated processing of personal data to evaluate certain conditions about an individual).

8. Transfers to third parties

RevLifter may disclose your personal data, listed in section 2, to some third parties to help us deliver our services/products. All third parties are contractually bound to protect the personal data we provide to them. We may use several or all of the following categories of recipients:
  • Business partners, suppliers, contractors for the performance of any contract we enter into with them or you
  • Companies within our group where necessary for administrative purposes and to provide services to you
  • Marketing services providers
  • Web analytics and search engine provider to ensure the continued improvement and optimisation of our website.

9. Transfers outside the UK

In this section, we provide information about the circumstances in which your personal data may be transferred and stored in countries outside the United Kingdom (UK). We may share personal information to third parties outside of the UK. Any personal information transferred will only be processed on our instruction and we ensure that information security at the highest standard would be used to protect any personal information as required by the Data Protection laws. Where personal data is transferred outside of the UK to a country without an adequacy decision, we will ensure appropriate safeguards are in place prior to the transfer. These could include:
  • Standard Contractual Clauses, including the ICO Addendum
  • International Data Transfer Agreement
  • An exception as defined in Article 49 of the UK GDPR
For more information about transfers and safeguarding measures, please contact us using the information in section 10.

10. Contacting us

If you want to make a complaint, or contact us for any reason:

Data Protection Officer

By post Data Protection Officer, RevLifter, Napier House, 24 High Holborn, London, WC1V 6AZ By phone +44 20 3920 6899 By email compliance@revlifter.com
If you are in the European Union, you may address privacy-related inquiries to our EU representative pursuant to Article 27 GDPR:

EU-Rep.Global GmbH

By post Hopfenstr. 1d, 24114 Kiel, Germany By email revlifter@eu-rep.global
Alternatively, you can make a complaint to the ICO:

Information Commissioner’s Office

By post Information Commissioners Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF By phone 0303 123 1113 (Local rate) or 01625 545 745 (National rate) On their website ICO Contact Us

11.Policy reviews

We keep this Policy under regular review. This Policy was last updated on 18/05/2023. We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.
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